What is Heat Mapping & Why Should You Care?
Imagine if you could see exactly where people are clicking, scrolling, or getting stuck on your website. That’s what heat mapping does! It’s like a visual report that shows how visitors interact with your site, so you can make changes that keep them engaged and turn more visitors into customers. Types of Heat Maps & […]
eCommerce Websites: Selling Online Made Simple
So, you’ve got amazing products to sell—now you need the perfect online store to showcase them! But should you use a DIY website builder or hire a professional web designer? Let’s break it down. DIY Website Builders (Shopify, Wix, Squarespace, etc.) Why You’ll Love It: Quick & Easy Setup – No tech skills? No problem! […]
Website Maintenance 101: Keeping Your Site Running Smoothly
Maintaining a website isn’t just about launching it and letting it sit. Regular maintenance ensures your site stays secure, performs well, and provides a great user experience. At Kenaan Group, we handle website upkeep for our clients, but we’re also happy to show you how to do it yourself if that’s something you’re interested in. […]
Why Tracking Cart Abandonment Matters for Small Businesses
For small businesses, every sale matters. But did you know that an average of 70% of online shoppers abandon their carts before completing a purchase? That means for every 10 potential customers, only 3 are actually checking out. If you’re not tracking cart abandonment, you could be leaving a lot of revenue on the table. […]
5 Essential Website Security Tips for Small Businesses
In today’s digital-first world, website security is more critical than ever—especially for small businesses that often serve as lucrative targets for cybercriminals. Whether you’re handling sensitive customer data, processing online transactions, or simply building trust with your audience, maintaining a secure website is a must. This guide highlights five essential security tips to protect your […]
Supercharge Your Website with Live Chat: A Step-by-Step Guide
Adding live chat to your website can revolutionize how you engage with visitors, turning casual browsers into loyal customers. Here’s how you can set it up and make the most of this powerful feature. 1. Setting Up Live Chat for Your Website Choose a Live Chat Tool:Begin by selecting a live chat platform. Tools like […]
How to Use Analytics to Grow Your Small Business Website
Here are some actionable steps on making data-driven decisions to enhance your website’s performance and meet your business goals. 1. Setting Up Google Analytics for Your Website Create a Google Analytics Account: Guide readers on how to sign up for a Google Analytics account and set up a property for their website. Install Tracking Code: […]
Why your website needs a cookie consent banner
Cookies are small text files stored on a user’s device when they visit a website. These files contain data about the user’s activity on the site, such as login information, preferences, or browsing history. Cookies can be temporary (session cookies) that are deleted once the browser is closed or persistent, which remain on the device […]
Trust-Building Elements for Effective Landing Pages
Building trust with your visitors is crucial for converting them into loyal customers. Trust-building elements on your landing page can significantly enhance credibility and reassure potential clients of your reliability. Here are some essential components to consider: Testimonials: Customer Reviews: Showcase positive feedback from satisfied customers. Include their names, photos, and specific details about their […]
Creating Compelling Calls to Action: Turning Visitors into Customers
Here are some pointers on creating compelling calls to action on your website, to turn visitors into customers. They should engage visitors and drive them towards becoming customers. Clear and concise messaging: Craft clear and concise calls to action (CTAs) that clearly communicate the desired action to the visitor. Use action-oriented language that prompts an […]
